Monday, April 14, 2008

Marketing Luxury Items to a Childish Celebrity Obsessed Consumer

Each time I look at Miu Miu's ad campaigns recently from Lindsay Lohan to Kirsten Dunst, they seem to be marketing to a teenage girl of wealth who is obsessed with celebrities, little did I know, but these people do exist, in numbers which can benefit a seller of luxury goods.

Would I want to sell to these people? No. I don't think they should be wasting their money on this, they certainly did not earn their incomes, and obviously have little education if they select to model their lives after these Hollywood Starlets. I think corporations such as this, do influence the making of a Paris Hilton or a Kim Karshadian, not that ladies of ill-repute wouldn't exist without the labels, but certainly wouldn't have the mainstream appeal, if mainstream companies stopped marketing the cheap young rich sex aspect.

If young girls could model something after what the Estee Lauder brand is trying to allude, it would certainly be a time for me to stop complaining and getting off of my own high horse.

I love how dewey and perfect this model looks, the right color to accent her features, but not trying to become someone else. She is no Angelina Jolie or Jessica Alba, but because she is a healthy woman, she exudes all the beauty a woman shall ever need.



No comments: