Monday, April 14, 2008

Marketing Luxury Items to a Childish Celebrity Obsessed Consumer

Each time I look at Miu Miu's ad campaigns recently from Lindsay Lohan to Kirsten Dunst, they seem to be marketing to a teenage girl of wealth who is obsessed with celebrities, little did I know, but these people do exist, in numbers which can benefit a seller of luxury goods.

Would I want to sell to these people? No. I don't think they should be wasting their money on this, they certainly did not earn their incomes, and obviously have little education if they select to model their lives after these Hollywood Starlets. I think corporations such as this, do influence the making of a Paris Hilton or a Kim Karshadian, not that ladies of ill-repute wouldn't exist without the labels, but certainly wouldn't have the mainstream appeal, if mainstream companies stopped marketing the cheap young rich sex aspect.

If young girls could model something after what the Estee Lauder brand is trying to allude, it would certainly be a time for me to stop complaining and getting off of my own high horse.

I love how dewey and perfect this model looks, the right color to accent her features, but not trying to become someone else. She is no Angelina Jolie or Jessica Alba, but because she is a healthy woman, she exudes all the beauty a woman shall ever need.



Coach is always looking out for Label Whores

These are the tacky sunglasses that I will look at shudder for the poor of heart who place them upon their face. To be a walking billboard for Coach, and for Coach to make their label look like a little price tag, all and all seem quite gaudy to me.

I don't think I'd actually mind seeing it so much on an older "cougar-type" woman, but only because I think they might need to hide behind labels because if they saw how ridiculous their lives were, they would certainly suffer from a terrible mid-life crisis. But for someone young, I just think they should have better things to spend their money on.

I respect the brand nevertheless, the bags are status symbols and attractive enough to claim that title, but the whole idea is very boring and white bread to me.

Revlon Introduces More Cheap Cosmetics for the Underage Girl Looking for Self-Esteem

Really, why people buy cheap drugstore cosmetics is beyond me, they are better off looking for skin care products then buy these foundations that always look horrendous on the skin. You can always tell a girl who wears cheap foundation.

Not that it is a particularly crime or denigrates them as something less, but you want to see a woman's glow and not see makeup. If the first thing you see when you look at a girl is makeup, then it detracts from all the wonderful things a woman can be.

If you must cover-up, I recommend liquid or cream foundations from Bobbi Brown. I personally use powder from Iman Cosmetics, which is sold at drugstores, but somehow is just much better quality, in many of the ways I find important.

My new favorite powder from Iman Cosmetics is their Semi-Loose Powder. I really like how when you spin the wheel, just the right amount of powder comes out, truly ingenious! It's unfortunate that it isn't in everyone's shade, Iman's cosmetics used to be marketed toward a broader audience, but that has subsided. But the integrity of the overall brand has still remained the same. Very good products, vibrant beautiful colors, in beautiful and innovative packages!


Iman cosmetics is definitely a brand that other drugstore cosmetic companies should follow.