Wednesday, June 4, 2008

Is Pierre Hardy being influential or trite?

Putting aside my bottle of the Big House's The Slammer 2006, a very good Syrah wine, which I recommend you pick up and drink, I have to look in complete disdain for Pierre Hardy's attempt at making Gap relevant. The Gap brand is simply supposed to die and no attempt by any influential designer will ever be able to make it relevant. In today's economic marketplace buying luxury plain tees is simply ridiculous, gas is high, the middle class is dwindling, and the Gap brand is one of the commodities of middle class style that will inevitably have to gracefully disappear in a way Hilary Clinton wished she did, with class.

His shoes for Gap, simple and stylish, are no longer practical for working middle class girls, that have to walk instead of take their cars. His flats are simply too casual, when the middle class girls are trying to get ahead in the marketplace, and afford what is worth so much more, Botox.

Here are some of his designs for the Gap, where you can judge for yourself the relevance, of these $98 a pop shoes.


Monday, April 14, 2008

Marketing Luxury Items to a Childish Celebrity Obsessed Consumer

Each time I look at Miu Miu's ad campaigns recently from Lindsay Lohan to Kirsten Dunst, they seem to be marketing to a teenage girl of wealth who is obsessed with celebrities, little did I know, but these people do exist, in numbers which can benefit a seller of luxury goods.

Would I want to sell to these people? No. I don't think they should be wasting their money on this, they certainly did not earn their incomes, and obviously have little education if they select to model their lives after these Hollywood Starlets. I think corporations such as this, do influence the making of a Paris Hilton or a Kim Karshadian, not that ladies of ill-repute wouldn't exist without the labels, but certainly wouldn't have the mainstream appeal, if mainstream companies stopped marketing the cheap young rich sex aspect.

If young girls could model something after what the Estee Lauder brand is trying to allude, it would certainly be a time for me to stop complaining and getting off of my own high horse.

I love how dewey and perfect this model looks, the right color to accent her features, but not trying to become someone else. She is no Angelina Jolie or Jessica Alba, but because she is a healthy woman, she exudes all the beauty a woman shall ever need.



Coach is always looking out for Label Whores

These are the tacky sunglasses that I will look at shudder for the poor of heart who place them upon their face. To be a walking billboard for Coach, and for Coach to make their label look like a little price tag, all and all seem quite gaudy to me.

I don't think I'd actually mind seeing it so much on an older "cougar-type" woman, but only because I think they might need to hide behind labels because if they saw how ridiculous their lives were, they would certainly suffer from a terrible mid-life crisis. But for someone young, I just think they should have better things to spend their money on.

I respect the brand nevertheless, the bags are status symbols and attractive enough to claim that title, but the whole idea is very boring and white bread to me.